Salafin

Context & Challenges

• As part of its digital transformation strategy, Salafin wanted to completely overhaul its online presence to offer a modern, attractive, scalable web and mobile platform aligned with new customer uses.
• The aim was to boost brand awareness, improve the user experience and offer seamless online services, while developing a close relationship via diversified contact channels.

Our approach

• Mobiblanc supported Salafin in the complete overhaul of its website and mobile interfaces through a structured, user-centric approach.
• Our proposal was built around the "3C Success Mix": Content, Creation, Channels, to guarantee an immersive, responsive and conversion-oriented experience.
• We implemented Drupal 8-based development to ensure performance, security and multisite management, as well as native mobile applications (iOS & Android) with a mobile back-end connected to Salafin's servers. The whole project was managed using a rigorous project methodology, with scoping, design, development, testing, deployment and support phases.

Key features

• Integrated online simulator (floating and accessible from the home page)
• Quick access to products, projects, agencies and current offers
• Customer area with request tracking
• Interactive and responsive mapping
• “Mobile First” mobile version designed for touch use
• Push notifications, multilingual management (FR/AR), Optimized SEO
• Ergonomic back-office for content management
• Reporting tools, analytics and advertising campaign management
• Clean design, animations, interactive storytelling, flat & material design
• Enhanced security, versioning management, stability, offline accessibility
• Results & impact
• A new, modern and scalable web & mobile platform
• A fluid user experience, intuitive and engaging
• Digital tools adapted to new customer uses
• Improved visibility of Salafin's offers and services
• Easier content management for internal teams
• Improved digital image for the brand, consistent with its innovation ambitions

Key success factors

• Mobile First and responsive approach from the outset
• Seamless integration with Salafin's IS via secure Web Services
• Robust technical architecture (Drupal 8, native mobile development)
• User experience at the heart of design and content
• Rigorous project management (tracking points, Redmine tools, CRAH)
• Close collaboration between Mobiblanc and Salafin teams
• Mobiblanc's proven expertise in high-stakes web/mobile redesign projects