Client
Orange Pro
Context & Challenges
With the growth in the number of business customers - particularly very small businesses and SMEs - and increasing demands for autonomy, responsiveness and quality of service, Orange Maroc wanted to digitalize the management of its B2B customers through a dedicated mobile customer space.
The challenge was twofold: to enable business customers to easily manage their lines and services via mobile, while optimizing customer relations thanks to a fluid, fast interface that can be accessed at any time.
Our approach
Mobiblanc supported Orange Maroc in the design, development and deployment of the Orange & Moi Pro application, a B2B mobile solution available on iOS and Android.
The solution includes
- A backend connected to Orange IS, via Web APIs
- A customizable management back-office (multi-language, push notifications, analytics, versioning)
- A web application (PHP, HTML, VueJS)
- Native mobile applications (Swift for iOS and Java for Android)
- A user experience aligned with the Orange world charter
Key functionalities
In connected mode, the Orange & Moi Pro application enables :
- Secure login and authentication
- Manage profile and change password
- View and pay bills
- Online top-up
- Track operations and consumption
- Roaming management
- Personalized notifications
- Access to fleet line list
- Access to assistance
Customer access (Guest mode) :
- New customer registration
- Bill payment
- Change of account manager
- Redirect to B2C offers
- Results & impact
- Tangible improvement in B2B customer relations thanks to greater autonomy
- Reduced paperwork and agency visits
- Simplified account management for fleet managers
- Digital experience consistent with Orange standards
- New product evolution space offering greater value and flexibility
Key success factors
- Multi-platform deployment (web and mobile)
- Seamless integration with Orange IS
- UX design aligned with international Orange charter
- Robust, customizable back-office
- Agile approach led by Mobiblanc multidisciplinary teams
- Business expertise in mobile selfcare and B2B services